Nguyen Thi Thuy Tien - SEO Portfolio

Career Path

Experience

From content SEO intern to owning full SEO strategy.

May 2026 – Present

Apex Embroidery Designs

Freelance SEO (via XTU Digital)

Leading SEO restructuring for an established 25+ year embroidery business.

View case study →

Jul 2025 – Feb 2026

Hifunnel

SEO Specialist · B2B SaaS (Website Builder + CRM + LMS)

Sole owner of SEO strategy, from technical foundations to content and automation.

View case study →

Mar 2023 – May 2025

GolfGroup Vietnam Golf National

SEO Specialist

Ran SEO across 4 sites: Biendepso1.vn, Sodo.vn, Topgolfbiz.com, Hocviengolfiga.com.

View case studies →

Aug 2021 – Feb 2022

TMM Company Limited

SEO Specialist

Wordpress setup and entity/onpage/offpage SEO for the finance vertical; built and led a content collaborator team.

Aug 2020 – Jun 2021

Elipsport Company Limited

Content SEO Intern → Executive

Pillar–cluster keyword systems for a PBN; high-volume content writing under tight deadlines.

Selected Work

Case Studies

Real traffic data from Google Search Console / Analytics across each project.

Apex Embroidery Designs

Freelance SEO via XTU Digital · May 2026 – Present

OngoingSite RestructureMerchant Center

SEO restructuring for an established 25+ year embroidery business: content, internal linking, product-page optimization
Coordinating with design and development teams on a new UX/UI and site structure
Using AI-assisted workflows to optimize product pages at scale
Implementing schema improvements and resolving Merchant Center issues

Apex site restructure - before vs current site, product page and checkout flow

AI-assisted product-page workflow: file/keyword structure and GSC performance tracking

Merchant Center product status and Rich Results test showing resolved schema issues

Hifunnel

B2B SaaS - Website Builder + CRM + LMS · Jul 2025 – Feb 2026

SEO Strategy OwnerTechnical SEOContentAutomation

Owned the SEO strategy for a B2B SaaS platform: Website Builder, CRM and LMS
Set up GSC, GA4 and technical SEO foundations: schema, robots.txt, sitemap and crawl/indexation
Rebuilt content structure around search intent, topic clusters; published 254 articles
Trained a fresher content writer on SEO writing
Set up Make.com automation to sync lead-form data to Sheets

Organic Search Sessions / Month

2,255

Peak monthly sessions

254

Articles published

130+

Website leads

GolfGroup Vietnam Golf National

SEO Specialist · Mar 2023 – May 2025

Parent company4 sites managed0→1 SEO

Ran SEO end-to-end across 4 sites under this company - two brand-new license-plate niche sites, a golf news site and a golf academy site.

GolfGroup internal Big Idea award ceremony

GolfGroup certificate of recognition for outstanding SEO Specialist, 2024

Biendepso1.vn

License plate niche · Oct 2024 – May 2025

Built organic visibility from zero for a newly launched niche site; achieved +49% Apr / +39% May monthly session growth
Briefed site structure to the Figma designer; built a lead-capture popup
Generated 211 leads

+49%

Sessions, April

+39%

Sessions, May

211

Leads generated

Biendepso1.vn organic traffic growth, leads and keyword ranking dashboard

Sodo.vn

License plate niche

Managed a content team of 2 writers, publishing 703 articles
Grew total monthly sessions from 197 to a peak of 46,193 (~234x) over 10 months
Generated 698 leads

698

Leads generated

Total Monthly Sessions

Topgolfbiz.com

Golf news · Jul 2023 – Oct 2024

Led content audit, competitor research and semantic SEO; achieved 6.91K clicks / 185K impressions in GSC
Traffic +76% (Mar), +69% (Apr) following Google core updates

6.91K

Clicks (GSC)

185K

Impressions (GSC)

Topgolfbiz.com SEO performance overview: website, traffic and keyword rankings

Hocviengolfiga.com

Golf academy · Mar 2023 – Jul 2023

Ranked main target keywords on page 1; grew total monthly sessions from 4,325 to 8,088 (+87%) during the 5-month tenure
Coordinated directly with the managing agency

+87%

Sessions, Mar→Jul 2023

Total Monthly Sessions (Sep 2021 – Sep 2023)