SEO Specialist with 5+ years of experience across SEO strategy, technical, content operations
for niche and product businesses. Experienced in building SEO foundations from the ground up, managing
content workflows, and applying AI tools to automation tasks. Also experienced in YouTube.
Experience
Apex Embroidery Designs
May 2026 – Present
Freelance SEO
- SEO restructuring for an established 25 years embroidery business: content, inlinks, sitemap, schema
- Coordinating with design and dev teams on a new UX/UI and site structure
- Using AI-assisted workflows to optimize product pages at scale
Hifunnel - B2B SaaS
Jul 2025 – Feb 2026
SEO Specialist
- Owned the SEO strategy for a B2B SaaS platform: Website Builder, CRM and LMS
- Set up GSC, GA4 and technical SEO foundations: schema, robots.txt, sitemap
- Trained a fresher content writer on SEO writing. Published 254 articles
- Set up Make.com automation to sync lead-form data to Sheets
- Result: grew organic search from 121 to 2,255/month; 130+ website leads
GolfGroup Vietnam Golf National
Mar 2023 – May 2025
SEO Specialist
Biendepso1.vn - license plate niche
- Achieved +49% Apr / +39% May monthly session growth. Generated 211 leads.
- Briefed site structure to the Figma designer.
Sodo.vn - license plate
- Grew monthly sessions from 197 to 46,193 (~234x) over 10 months; 698 leads
- Managed a content team of 2 writers, publishing 703 articles
Topgolfbiz.com - golf news
- Led content audit, competitor research and semantic SEO.
- Traffic +76% (Mar), +69% (Apr) following Google core updates
Hocviengolfiga.com - golf academy
- Ranked main target keywords on page 1; grew total monthly sessions from 4,325 to 8,088 (+87%) during the 5-month tenure; coordinated directly with the managing agency
Elipsport Company Limited
Aug 2020 – Jun 2021
Content SEO Intern → Executive
- Built pillar–cluster keyword lists for a PBN (health, news, sport)
- Wrote content for the PBN, main site and guest posts
Freelance Projects
- VinFast (via CB/I Digital), ~3 months - Co-built and trained a 20-writer content team. Handled recruitment, training, QC and online workflow. ~200 SEO articles
- Web & design: Wordpress builds for GuChoice and Kimngocpetro.com; POSM design for Vinamit; media publications for AgriSocial Cafetalk, Tu Bong